El Paso: Red Carpet Event Opportunity Knocks on PBS

Be a Part of El Paso & National History! Celebrate The Opportunity Initiative and Season Two of Opportunity Knocks on PBS: The largest coordinated economic mobility campaign in U.S. history.

This red carpet event will showcase the life-changing impact of this acclaimed television series and its profound effect on the lives of El Paso residents which are inspiring the nation.

Local nonprofits Amistad, El Paso Small Business Development Center and not-for-profit Raiz Federal Credit Union, a Community Development Financial Institution are featured in the national television series.

As an attendee, you'll experience the excitement of a red carpet event and gain a deeper understanding of the sincere focus on community impact that Opportunity Knocks is measuring as part of The Opportunity Initiative. This Telly and Anthem Awards-winning show is behaviorally designed to reduce the shame of financial challenges, overcome the distrust of institutions, and increase opportunities for the 78%+ of Americans living paycheck to paycheck.

The Opportunity Initiative's transformative technology, the recipient of a Gold dotCOMM Award, is revolutionizing access to financial wellness and social services. The Opportunity Finder, featured in the series, used by viewers, and free to nonprofits, connects users to vital resources such as utility assistance, childcare, eviction prevention, business start-up services, and equitable access to capital through CDFIs. In Season One alone, The Opportunity Finder connected 70,000 people to these critical services.

In 2024, The Opportunity Initiative received a $500,000 grant from the Wells Fargo Foundation to develop The Opportunity Coach, a groundbreaking tool capable of providing financial health assessments for all viewers and measuring longitudinal financial health outcomes.

By attending this event, you'll have the chance to network with like-minded individuals who share your passion for economic mobility and financial inclusion in El Paso and beyond. You'll also gain valuable insights into how innovative partnerships between media, nonprofits, and financial institutions can create lasting change in El Paso.

Opportunity Knocks is broadcast nationally by PBS stations and streams on PBS Passport. It is underwritten by The National Council for Financial Opportunities, Callahan & Associates, The Wells Fargo Foundation, and Balance. It is distributed by American Public Television (APT) and presenting station WXXI.

Your presence will not only support The Opportunity Initiative but also inspire others to join this vital movement for economic mobility and financial inclusion.