Louis Barajas has strived to redefine what it means to be a wealth and business expert. Rather than limiting his scope to the size of the client's bank balance, investment portfolio, or retirement account, his approach has always been to show people how to use their finances to enrich their lives. Louis connects with people through their passions, their dreams, and their sometimes-challenging situations of life. The ever-changing landscape of consumer finance has helped to transform Louis into a renowned speaker, author, media segment expert, and wealth & business manager to some of the most iconic Latin artists and executives in the entertainment and sports industry for the last two decades. He is a highly sought-after keynote speaker and presenter for some of the most influential organizations in the United States.
From 2017 to 2021, Louis has been selected as one of the top 30 business managers in Billboard Magazine and has also been featured in Variety Magazine’s elite business managers list. He was recently featured on Investopedia’s Top 100 Advisors for 2019 and selected to CNBC’s Advisory Council for 2020. Louis is currently on the Certified Financial Planners Center for Financial Planning diversity advisory group. In 2020, Louis’ wealth management firm, Wealth Management LAB merged with MGO Private Wealth, managing over $270 million in assets under management for some of the most iconic people on the planet.
Part of his endearing passion to give back to the financial planning community and the public was highlighted in 2014 with the prestigious Heart of Financial Planning Award from the Financial Planning Association. Louis served as the first minority on the National Board of the Financial Planning Association for three years (2004-2006) and was named The Small Business Journalist of the Year by the Los Angeles District Office of the Small Business Administration. Money Magazine named Louis as one of America’s Top Advisors and was chosen by People en Español as a person making a difference in the lives of Americans.
Louis has published five books on personal finance and entrepreneurship and will release his sixth book, The Go-Better Entrepreneur. Louis has been featured in national and regional publications such as USA Today, The Miami Herald, The Los Angeles Times, People en Español, Success Magazine, Hispanic Business, Senior Market Advisor and Latino Leaders Magazine. He has provided his financial and business insights to national news programs such as CBS Sunday Morning, CNN’s Your Money, CNN’s Your Bottom Line, CNBC, The Willis Report on Fox Business News, Aqui Y Ahora and Despierta America on Univision, ABC News, ABC7 Vista LA, KCAL/KCBS, National Public Radio’s Tell Me More and NPR’s Marketplace Weekend Edition. In 2015 and 2016 Louis was part of NPR’s Family Matters live tour at several major universities throughout the United States.