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About Opportunity Knocks

Opportunity Knocks is a personal finance reality tv series on PBS which provides help to people living paycheck to paycheck.

The largest economic mobility campaign in U.S. history: The Opportunity Initiative.

 

Opportunity Knocks public television series is the outreach arm of The Opportunity Initiative, the largest economic mobility campaign in U.S. history.


The Telly and Anthem Awards-winning show is designed to reduce the shame of financial challenges and increase opportunities for the 40% of Americans living on survival budgets.

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The Opportunity Initiative's transformative technology, featured in Opportunity Knocks and available as a resource to viewers is the recipient of a Gold DotCom Award.

 

The Opportunity Finder connects viewers to services essential to increasing financial resiliency and income adequacy at nonprofits, CDFIs, and not-for-profit credit unions.

 

In Season One The Opportunity Finder connected 60,000 people to utility assistance, childcare, eviction prevention,  business start-up services, and more.  

 

In 2024, The Opportunity initiative received a  $500,000 grant from the Wells Fargo Foundation to develop The Opportunity Coach capable of conducting financial health assessments and measuring financial health outcomes for viewers.

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Opportunity Knocks is broadcast nationally by PBS stations and streams on PBS Passport. It is underwritten by The National Council for Financial Opportunities, Callahan & Associates, The Wells Fargo Foundation, and Balance. It is distributed by American Public Television (APT) and presenting station WXXI. 

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There are many ways to watch Opportunity Knocks including right here.

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