About Opportunity Knock$
The largest economic mobility campaign in U.S. history: The Opportunity Initiative.
Opportunity Knock$ public television series is the outreach arm of The Opportunity Initiative, the largest economic mobility campaign in U.S. history.
The Telly and Anthem Awards-winning show is designed to reduce the shame of financial challenges and increase opportunities for the 40% of Americans living on survival budgets.
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The Opportunity Initiative's transformative technology, featured in Opportunity Knock$ and available as a resource to viewers is the recipient of a Gold DotCom Award.
The Opportunity Finder connects viewers to services essential to increasing financial resiliency and income adequacy at nonprofits, CDFIs, and not-for-profit credit unions.
In Season One The Opportunity Finder connected 60,000 people to utility assistance, childcare, eviction prevention, business start-up services, and more.
In 2024, The Opportunity initiative received a $500,000 grant from the Wells Fargo Foundation to develop The Opportunity Coach capable of conducting financial health assessments and measuring financial health outcomes for viewers.
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Opportunity Knock$ is broadcast nationally by PBS stations and streams on PBS Passport. It is underwritten by The National Council for Financial Opportunities, Callahan & Associates, The Wells Fargo Foundation, and Balance. It is distributed by American Public Television (APT) and presenting station WXXI.
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There are many ways to watch Opportunity Knock$ including right here.
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