It’s not just for show.

Opportunity Knocks changes lives off-camera. The show is real. Families cast are forever connected to CDFIs, nonprofits, and financial counselors.

 

Everyone deserves access to opportunity.

Mistakes of the past do not prevent opportunities in the future for people committed to building better lives.

 

No representing without representation.

Opportunity Knocks helps real people solve real financial problems with help in their communities by people in their communities. Opportunity Coaches selected to advise the families appearing in the series are chosen based on background similarity. If producers do not have direct experience with the situation, consulting producers are engaged, respected, and their knowledge acted upon.

 

We improve situations not people.

People are not inherently broken. Opportunity Knocks rejects "financial literacy", which judges "illiteracy". There is no such thing as a “low-income person.” There are people that need to make more money. We believe that saving is not a solution when there is not a penny left from a dollar fully spent just to survive. We remove barriers by increasing access to help.

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We work hard to reject exploitation.

Opportunity Knocks intentionally cast families that wanted to be part of the show because they too are motivated to change the lives of viewers. Their courage to be vulnerable is heroic and we honor that spirit. We do not feature non-financial, unrelated personal trauma. 

 

We choose pay parity & vendor diversity.

No person makes less than another doing the same job regardless of gender, gender identification, race, religion, or sexual orientation.  Vendor selection is equitable to ensure underrepresented groups are included at every level of production.

 

We are a movement.

Opportunity Knocks television series makes production decisions aligned with The Opportunity Initiative.

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We choose our funders and partners carefully.

Opportunity Knocks partners with any organization that share our values in statement or action. 

 

We won’t get everything right.

When Opportunity Knocks gets it wrong, we fix it. We learn how to avoid the same mistake. We accept responsibility. We share our mistakes to inspire others that being wrong is ok when you learn something new to make it right.